Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since BHS Links 2019, so it makes sense to check if your website is mobile-friendly.
- Understand the geographical locations, age groups, and other demographic factors of your audience.
- Google Analytics is one of the best tools that you can use for tracking your site’s overall performance data from a wide variety of channels (not just from Google organic channels).
- PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP).
- Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively.
- If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties.
Recommended: Run a site crawl
Make any corrections that you need to make, and get your team up to speed on the adjustments. The more you refine your strategy, the better your link profile will be, and your link audits will be much easier as a result. If you’re still having trouble finding the (google search console)webmaster, do a Whois search in Google by typing “Whois” followed by the domain.
Free SEO Checker
You can also compare different time periods, like this month vs. last month, or year over year. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for).
This can significantly boost the ranking potential of less prominent pages and improve site navigation for both users and search engines. A critical component of any SEO audit is identifying content gaps. These gaps represent opportunities where your competitors are ranking for relevant keywords, but you aren’t. Essentially, it’s about finding keywords that align with what users are searching for and creating content that directly addresses their needs.
And it’s something you need to prioritize as part of your SEO audit checklist. So you can stay on top of future issues before they hurt your organic search performance. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. If you want to prioritize fixes, sort the report by estimated organic traffic from high to low.
An effective SEO strategy considers keyword research, content planning, technical optimization, backlink acquisition, competitor analysis, and performance tracking. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines. It identifies issues that impact visibility, rankings, and user experience. An SEO audit examines technical factors, content quality, backlink health, and on-page and off-page factors. Site speed has a direct impact on both user experience and search engine rankings. Slow loading times frustrate visitors and lead to higher bounce rates.
Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here. So you can fix them before these issues impact your website traffic and revenue.
Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that. In broad terms, information gain refers to the additional value you add to the overall search results with your content.
And highlight the top issues you should address as soon as possible. You can use it to check if Google has indexed your pages, submit your XML sitemap to Google, and monitor your Core Web Vitals (which measure how user-friendly your site is). You can use Site Audit to crawl 100 pages per month with a free account. The tips for checking your presence in SERP features are given below.
You can see which ones are rising and which are falling, and by how much. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K.